Award coverage for social media and digital marketing employees depends on:

• the industry or industries their employer operates in
• the specific duties and qualifications of the employee.

Social media and digital marketing employees perform a variety of functions aimed at helping businesses with their social media or digital marketing.

These employees are sometimes employed by media or advertising agencies, or they may be employed by a business to work on its social media or digital marketing.

Industry award coverage

An industry award might cover a social media or digital marketing employee if:

• their employer operates in the industry defined in the award
• there's a classification which matches the employee's duties and qualifications.

For example, the Book Award includes classifications for publicists, who might engage in social media or digital marketing in their role as a publicist.

No industry award coverage

When there's no industry award covering the employer of a social media or digital marketing employee, the employee might be:

• covered by the Clerks Award
• covered by the Miscellaneous Award, or
• award free.

This depends upon the employee's duties and qualifications.

Clerks Award

The Clerks Award may cover a social media or digital marketing employee if their role is mainly clerical or administrative.

The employee's classification depends on their skills and responsibilities.

Miscellaneous Award

The Miscellaneous Award can cover a social media or digital marketing employee if:

• they're not a clerical employee covered by the Clerks Award
• they're not a professional employee
• they're not a manager.

An employee may be considered a professional employee if their role requires a degree qualification, for example, a bachelor degree in marketing or social media.

The Miscellaneous Award doesn't cover professional or managerial employees.

Award free employees

Social media or digital marketing employees who aren't covered by an industry or occupational award, the Clerks Award or the Miscellaneous Award are award free.

Award free employees are entitled to the national minimum wage and the National Employment Standards.